{"product_id":"serena-heritage-coat","title":"SERENA™ Heritage Coat","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWrap Yourself in Autumn Luxury\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eTimeless elegance, made to keep.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSome pieces just feel like an investment the moment you put them on this coat is one of them. Crafted from soft, premium wool, it delivers real warmth without ever compromising on style, keeping you cosy through the coldest months while looking effortlessly put-together. The clean silhouette and refined button finish make it the kind of coat you'll wear for years, not just one season.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThrow it over anything and it works. Off to the office, out for a crisp autumn walk, or slowing down for a coffee this coat lifts every outfit with quiet, easy sophistication.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1030\/7190\/8217\/files\/hf_20260824_184613_eaedfd5f-ae67-4da7-8f39-ed3be669667b.png?v=1787658035\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003ePremium wool construction soft, warm, and genuinely insulating for the cold\u003c\/li\u003e\n\u003cli\u003eClassic silhouette timeless and understated, never trying too hard\u003c\/li\u003e\n\u003cli\u003eFlattering straight cut tailored to suit every shape while keeping you free to move\u003c\/li\u003e\n\u003cli\u003eEndlessly versatile pairs just as well with jeans as it does with dresses or skirts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eA coat that keeps you warm and 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